Burnout Didn't Kill My Creativity. Optimization Did.
I used to think my ADHD brain was broken. Every productivity guru, every self-help book, every "successful entrepreneur" podcast told me the same thing: consistency is king. Show up every day. Build habits. Optimize your schedule. Track your metrics. So I tried. God, how I tried. I color-coded calendars. I downloaded apps that promised to "hack" my dopamine. I set alarms every two hours to remind myself to focus. I measured my creative output like a factory worker clocking widgets. I was trying to turn my wildflower brain into a perfectly pruned hedge. And slowly, quietly, my creativity died. Not from burnout — though that came later. My creativity died from optimization. From trying to force my neurodivergent brain into neurotypical boxes. From believing that my natural energy rhythms were flaws to be fixed instead of gifts to be honored. The Lie We've Been Sold The entire productivity world has convinced us that human energy should be as predictable ...